Patient Acquisition vs. Patient Retention: Where to Spend First
The mistakes we see most often around balancing patient acquisition and retention spend, and how to avoid them.
Where This Actually Shows Up
balancing patient acquisition and retention spend tends to get deprioritized when things are busy, which is exactly the wrong time to let it slide.
What Actually Moves It
We break this into two working parts: getting cost per booked consult right first, then layering in review request timing post-visit once that foundation holds. Trying to do both at once is where most DIY attempts we've seen tend to stall out.
The Takeaway
balancing patient acquisition and retention spend isn't glamorous work, but it's consistently one of the better returns on effort we see across client accounts.
Want This Handled for You?
That's exactly the kind of work Derma Circuit does day to day.